Ashlyn Keenan on LinkedIn: #smallbusinesssaturday #supportlocal #elehairstyles #marketingmagic… (2024)

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This week is all about SEO! 💫 For small business owners, having a well-optimized Google My Business profile can significantly enhance your local online presence and attract more customers. Here’s how to make the most out of your GMB profile:1. Complete Your Profile:Ensure all sections of your GMB profile are filled out, including your business name, address, phone number, website, hours of operation, and business category.2. Add High-Quality Photos:Upload professional photos of your business, products, and services. High-quality images can capture the attention of potential customers and make your profile stand out.3. Collect and Respond to Reviews:Encourage satisfied customers to leave positive reviews on your GMB profile. Responding to positive and negative reviews shows that you value customer feedback and are committed to improving your business.4. Post Regular Updates:Use the GMB posts feature to share updates, promotions, events, and special offers. Regular posts can keep your audience engaged and informed about what’s happening in your business.5. Utilize Keywords:Incorporate relevant keywords into your business description and posts to improve your visibility in local search results. Think about what terms your customers might use to find businesses like yours.Optimizing your Google My Business profile can increase local search visibility, drive more traffic to your website, and ultimately attract more customers to your business. Take a few minutes each week to update and enhance your profile for maximum impact.🌟

Local SEO helps your business appear in search results for people searching for products or services in your area. For small companies, optimizing for local search can significantly increase visibility, drive foot traffic, and attract more local customers.👏How to Implement:1. Claim and Optimize Your Google My Business (GMB) Listing: - Ensure all information is accurate and up-to-date. - Add relevant categories, business hours, and high-quality photos of your business. - Encourage satisfied customers to leave reviews on your GMB page.2. Use Local Keywords: - Research and incorporate local keywords into your website content, meta descriptions, and blog posts. - Use tools like Google Keyword Planner or Ubersuggest to find popular local search terms.3. Create Location-Specific Content: - Develop content focusing on local events, news, and activities relevant to your business. - Write blog posts or create videos about local community involvement or collaborations with local businesses.4. Optimize for Mobile: - Ensure your website is mobile-friendly since many local searches are conducted on mobile devices. - Use responsive design and fast-loading pages to enhance the user experience.5. Get Listed in Online Directories: - List your business in local online directories like Yelp, Yellow Pages, and TripAdvisor. - Ensure that your NAP (Name, Address, Phone Number) information is consistent across all listings.6. Engage on Social Media: - Use social media platforms to engage with your local community. Share local news, participate in community events, and use location-based hashtags. - Encourage customers to check in at your location on social media and leave reviews.7. Build Local Backlinks: -Collaborate with local bloggers, news sites, and other businesses to earn backlinks to your website.-Sponsor local events or participate in community activities that might result in backlinks from event pages or local news coverage.By enhancing your local SEO, you can ensure that your business stands out in local searches, attracting more nearby customers and boosting your overall visibility in your community.🌟

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🐾Small Business Saturday Spotlight 🐾This week, I’m thrilled to feature Emily at Wags and Walks LLC! 🐶🚶♀️ Emily’s dog walking and pet care service is a game-changer for pet parents, providing love, care, and fun for your furry friends. 🌟If you’re looking for a dedicated dog walker who treats your pets like family, look no further than Wags and Walks! 🐕❤️Support small businesses and keep your pups happy with Wags and Walks LLC! 🐾🌼#SmallBusinessSaturday #SupportLocal #DogWalker #PetLovers #WagsAndWalks #ShopSmall #PetCare #DogWalkingService #eriepa

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Happy Birthday to two of my incredible clients, Dannie C from You v You Personal Training and Sarah Haggerty from Sarah Haggerty Music! 🎉I’m so proud to celebrate these amazing individuals today. Dannie, your dedication to helping people transform their lives through fitness is truly inspiring. Sarah, your musical talent and passion light up every room you perform in. Working with both of you has been an absolute joy and a testament to the power of hard work and creativity.🥳Stop by The Sunset Grill tonight at 6:30PM to see Sarah perform live! It’s going to be an amazing night filled with great music and good vibes. 🌅🎤 #BirthdayCelebration #ClientLove #SupportLocalTalent #eriepa #smallbusinessowner #marketing #socialmedia #graphicdesign #eventplanning

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Back to our regularly scheduled content: #MarketingTipThursday 🌟 Contests and giveaways are highly effective strategies to boost engagement, increase followers, and enhance brand visibility on social media. They encourage user participation and create buzz around your brand. Here’s how you can design and execute successful social media contests and giveaways:1. Set Clear Goals and Objectives: - Define what you want to achieve with your contest or giveaway. This could be increasing followers, boosting engagement, generating leads, or promoting a new product. 2. Choose the Right Platform: - Select the social media platform where your target audience is most active. Instagram, Facebook, and Twitter are popular choices for contests and giveaways. 3. Create Simple and Engaging Entry Rules: - Keep the entry process straightforward to encourage more participants. Common entry methods include liking a post, following your account, tagging friends, sharing content, or using a specific hashtag.4. Offer Attractive Prizes: - Choose prizes that are relevant to your audience and align with your brand. Popular options include your products or services, gift cards, or exclusive experiences. 5. Promote Your Contest Effectively: - Use eye-catching visuals and compelling copy to announce your contest. Share the post on your social media channels and consider using ads to reach a wider audience.6. Engage with Participants: - Respond to comments, answer questions, and show appreciation for participants. This interaction encourages more engagement and fosters a sense of community.7. Announce the Winner Transparently:-Clearly state how and when the winner will be chosen and announced. Use a random draw or select the best entry based on predefined criteria.Analyze the Results:8. Analyze the results: -After the contest, analyze the performance based on your initial goals. Look at metrics such as engagement rates, follower growth, and overall reach.Use these insights to improve future contests and giveaways.Follow along for more #marketingtips 😊 #smallbusinessowner #eriepa #marketing #socialmedia

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My #WordsofWisdomWednesday 🌟 will ensure to leave you WOWed! As small business owners, we face challenges that can shake our confidence. But remember, every setback is a setup for a comeback. Learn from every experience and keep pushing forward. 💪Follow me for more weekly wisdom and let’s conquer these challenges together! 📈✨ #WordsOfWisdom #EntrepreneurLife #StayInspired #KeepGrowing #eriepa #smallbusinessowner #marketing #socialmedia #graphicdesign

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Excited for this creative concept at my client Art’s Bakery: #NationalScavengerHuntDay! 🗺️🔍 We brought a fun twist to the city with our scavenger hunt! ✨ This is why I love what I do—creating engaging and interactive experiences that bring customers closer to amazing brands. Let the hunt begin! #MarketingMagic #ClientLove #ScavengerHunt #CityAdventure #eriepa #smallbusinessowner #marketingmastermind

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